QuickBooks in-app personalized landing page + notifications

Two versions of a personalized landing page in the QuickBooks app. We pulled customer invoicing data to recommend an attach product: QuickBooks Payments.

We further analyzed the data to position the benefit messaging of QuickBooks Payments. If the customer had lots of unpaid invoices, our message was “Get paid faster.” If they didn’t have many unpaid invoices, we positioned the benefit as “Get more organized.”

Below the landing pages are the personalized in-product notifications driving customers to these LPs.